Where Did The Need For The Reverse Directory Come From?

It’s not hard to understand why this type of search foundation was built. There has been a move, more of a polarization really, away from needing to use a person’s name to do a search. More often in today’s world, you are left with a phone number and need to figure out whom the heck it belongs to. Why?

There are a few theories as to why people came to need a reverse phone lookup. The most obvious and adhered to is an increased use in cell phones, which (aside from new apps for smartphone users) do not have caller ID. Also, people began using their cell phones as their primary. Many people actually abandoned their landline phones altogether.

The search also grew in popularity as many were affected by the recession. People cut back everywhere; including their caller ID service. Also the debt of the masses didn’t go unnoticed. Debt collectors came calling. Under the Federal Trade Commission’s Telemarketing Sales Rule (TSR) telemarketers and debt collectors have to disclose their number instead of the consumer getting a “unknown” for the caller ID. This practice led people to not answer, but rather go to their computers are attempt to reverse engineer the call.

And so, the reverse lookup was made a vital resource in day-to-day life.